The blogpost is reproduced from http://ImagineAFish.com
When Habit Trumps Innovation
If you know me , you'll know I like quirky, non-mainstream tech. At home I still have a "Pick up, tap, tap, tap and shout 'Operator' several times!" phone and a Bakelite phone (both still work!).
I waited patiently for someone to call me so I could experience the freedom of walking to the hall, answering, and walking back to the room I'd been in and continuing what I was doing rather than as usual, being forced to sit chained (or corded if you prefer) to the phone in a freezing hall!.
When the moment for innovation came, I simply forgot my opportunity to do something different. My automatically learned actions kicked in. I didn't even consider not sitting down - it never came up into my conscious decision-making brain! It took a pile of books on the seat and about a month of conscious hard work to create the habit of picking up and walking away. (Developing the habit to put the handset back was far easier - I didn't have to unlearn anything.)
Despite my best efforts my habit subverted my conscious desire to innovate.
QUBE the most powerful collaborative-social medium in the world - they could easily have resolved the discussion on QUBE with a meeting as qubot avatars or by working asynchronously or by leaving videos or snapshots to explain the details but instead they had resorted to multiple emails!
Despite our best efforts our habits sometimes subvert our conscious desire to innovate.