The Return of the Killer RABBIT's Inventor ...

Thinking Digital's Herb Kim and Professor Eddie Obeng together at the sequel to The Thinking Digital 2013 conference.  If you were there, you'll understand why sometimes Rabbits fight back! Eddie explained the RABBIT model of innovation, which he invented, having defined innovation as "a process for turning (new) ideas into money (benefits to society)".  The model elegantly explains how to focus and make this happen in your organisation.

You can read all about it in the free ebook download of Who Killed the Sparq? by Eddie Obeng.

Participants in the conference completed a healthcheck to pinpoint exactly what they needed to do to stimulate and deliver successful innovation.  

This latest conference was produced by Newcastle University Business School and Thinking Digital, and included keynote speakers Steve Vranakis, Illicco Ellia and Pam Warhurst.  

You can join the future conversation on WAM Innovation at hub-Q - go to http://PentacleTheVBS.com/InventTomorrow.htm

* Picture from The Journal  
* Article on the conference here